creative is our middle name.

we’re a full service graphic design & marketing agency – let’s get started

featured projects

We’re in the branding business.

check out our brand gallery

We’re the full package.

Our busy East Coast boutique agency is all about customizing creative solutions for the best clients on the planet. Based in Sydney, Nova Scotia, Vibe has worked on a national stage since 2002. Branding, web development, campaign design, strategy, interiors and public relations are our specialties. We design to help you connect!

let’s chat about your goals


Building great brands from the inside out.

Website design.

Stunning, functional websites that inspire & engage.


Strategy informs great decision making.

Graphic design.

Considered design makes a world of difference.

Public relations.

Helping you to connect and communicate.


Beautiful spaces all around.

behind every great project
is a great team.


Tracey Boutilier

Creative Director

Neil Gascoyne


Donna Tarr

senior graphic designer

Alyssa Boone

Work with us.

There are many things that make us who we are – our people, our clients, our ideas. From branding and digital marketing to event coordination, interiors and strategic planning, our dynamic team is ready to work with you to deliver clear, effective marketing communications through inspired design.

say hi!

We love our clients.
  • VIBE Creative has been supporting the Festival of Small Halls for over a decade. They have helped create our brand through graphic design, website design, print media design and outstanding project management. They are true professionals and whatever they touch turns to gold! 10/10, highly recommend!

    PEI Festival of Small Halls
  • Vibe went to great lengths to ensure that Cape Breton’s diverse attributes were highlighted throughout this important document. Your staff’s commitment and passion to Cape Breton was clearly evident in the final strategy.

    Cape Breton Partnership
  • The team at VIBE Creative Group came highly recommended, so naturally we had high expectations. They surpassed those expectations by thinking outside the box and delivering us a fantastic website, branding package, and logo on time and on budget. We will continue to look to the team at VIBE for all of our future marketing needs.

    Eskasoni Renewables
  • The team at Vibe did an outstanding job on the Assiniboine Effect campaign and were a pleasure to partner with. Their work was creative, insightful and most importantly, it captured people’s minds and hearts. The campaign helped us to cultivate an environment for future giving and undoubtedly made us more top-of-mind to important audiences across the province.

    Assiniboine Community College
  • When we need to look sharp, be on time and get the “wow” factor – we go to Vibe. They’ve developed our brand, award-winning campaigns and provided advice that have always led to great results for us.

    Cape Breton Centre for Craft and Design
  • We love working with Vibe. They enable us to bring our brand to life and to better tell our story.

    Highland Village Museum
  • The team at Vibe has been an exceptional creative partner with our company for over 15 years. We value their strategic counsel and keen design skills that help our company to pursue new markets and opportunities.

    Louisbourg Seafoods
  • Working with Vibe as our creative partner is always a pleasure. The team is creative, flexible and really understands our needs and the needs of our audience. They just get it!

    Destination Cape Breton
  • Each time I have the opportunity to work with the VIBE Team I get excited…I know that what will be created will exceed my expectations and leave me so proud to be attached to what has been designed. I have always looked at the VIBE Team as true partners who share a deep passion for everything that they are involved with.

    Tulle Consulting
  • Vibe exceeded all of our expectations when creating our website. It is both aesthetically pleasing and user friendly. Tracey and her team are professional, knowledgeable and accommodating and we could not have asked for a better experience. We are lucky to have their world-class skills right here in Cape Breton. Thank you Vibe!

    Cogan’s Fuels
  • The Hawks Dream Field Society thoroughly enjoyed working with Tracey, Neil, Alyssa and the team! They were so quick to respond and very open to ideas. They truly took the time to understand the importance of our project and did everything they could to ensure a successful outcome. We would recommend VIBE Creative Group to anyone with marketing/PR needs!

    Lisa McNeil-Campbell – Chair, Hawks Dream Field Society
  • Vibe’s design plan for our airport terminal was able to bring the elements of our region and its beauty inside our terminal. We wanted to create that Wow effect and they achieved on that objective!

    Deer Lake Regional Airport
  • VIBE is the perfect combination of highly skilled creative talent and business professionalism making them the right choice for our association since 2018.

    Nova Scotia Summerfest
  • The Vibe team are absolute and consummate professionals. Careful to offer different options but always leaving final decisions to us. We feel Vibe has given us the best brand and website in our sector. The end result has increased engagement with existing and prospective Top Dog customers, which is extremely helpful but even more so during a pandemic. Suffice to say that we love our new look!

    Top Dog Manufacturing
  • Thank you, Vibe, for helping us achieve success in marketing and sales. You’re the best!

    Peter Bauer Silver
  • We chose VIBE because they offered high-quality work at a reasonable quote for our quick time frame. What we received surpassed our expectations. VIBE translated our vision with branding and designs that provided us the credibility to engage communities, build partnerships, and Explore the Bras d’Or. They are exceptional to work with. 

    Explore the Bras D’or Wjinene’n Pitu’poq