Cape Breton South Recruiting for Health

Cape Breton South offers a unique and attractive healthcare environment and is implementing an ambitious and dynamic program to attract healthcare practitioners to its region.

Working with the organization, Vibe developed a communications action plan to guide recruitment communications over the next number of months and years. While the landscape has changed dramatically due to COVID-19, Cape Breton South has much to offer healthcare practitioners, both in terms of the nature of the work and the lifestyle and life-work balance. Communicating this in interesting and creative ways, through proven channels, will maximize the reach of the message and help to drive conversion to “find out more”.