Canadian Cancer Society

“Cancer is never a choice but moving forward is. In their new normal, the work of the Canadian Cancer Society focuses on helping people to take back control of their life and regain a sense of self.”

It was a privilege to work with the Canadian Cancer Society’s Nova Scotia and Prince Edward Island regions to create a compelling campaign to draw awareness to its Self-Care Programs (Wellspring) and to subsequently grow participation in these programs. This work involved extensive engagement sessions with key Society representatives, as well as analyzing its traditional and digital strategies, to develop creative and measurable solutions to reach Society audiences.