Assiniboine Community College is a progressive, smart and student-focussed centre of excellence with campuses in Brandon, Winnipeg and Dauphin Manitoba. Assiniboine was preparing to launch a major fundraising campaign and knew that in order to be successful, it must first execute a brand building exercise to reacquaint audiences with the College and build a base of ambassadors to move the campaign forward.
The Vibe team travelled to Manitoba to conduct focus groups, stakeholder sessions and internal meetings, to get to the heart of the message. With audiences as diverse as Members of Parliament, alumni, business leaders, and donors in every community of the province, the campaign had to be compelling and it had to ring true. Vibe created a campaign that checked all the boxes and this was the result of careful research and stakeholder engagement.
The execution of “The Assiniboine Effect” was a major success, with traditional and social advertising, collateral materials, merchandise and innovative PR tactics carrying this message of inspiration and success to audiences throughout the Province. Our careful, creative process led to exceptional results, as proven by our campaign measurement tools and website analytics.